For this project, award winning garden designer Ruth Willmott requested a new brand identity for her design studio in London. Modern and clean, the logo needed to reflect the excellent reputation of the studio. After discussions about the similarities between garden design and graphic design, a concept was created inspired by the grid layout Ruth uses to structure her designs. The logo reflects one unit of the grid, around her name, forming a rectangle around it. The colours were picked of course to reflect the colours of nature and the many flowers she uses to design award winning gardens.