As part of the launch of their new collection "Break The Standards", Reebok organised an event to showcase the new women sports clothes line of the season. The event was heavily branded and graphical to create an all around experience. The graphics where inspired directly from the design of the clothing and from sports iconography with bold shapes and colours. As part of the design was created : café menus, flyers, room dividers, product stands, locker room signalling and more.